The Obama Brand

Is the mass media starting to distance themselves from the Obama “brand”? From Wikipedia:
Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc.
Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect.

My browser is Internet Explorer which means I’m reading MSNBC and NBC unless I seek other sources. Over the past three years I’ve found their tone changing from giddy cheerleading to mild cheerleading to now, criticism and skepticism.
Progressive site “Common Dreams” now have contributors who’s vitriolic against Obama approaches past Bush attacks.
All these organizations need readership to be relevant (and sell advertising). Seems they now want to distance their “brand” from the Obama “brand”. Looking to the future?
I don’t see much of the enthusiasm for Obama that was so apparent  four years ago.  Where is the enthusiasm for Romney?  Seems more like a ground swell of “anybody but Obama”.

Wisconsin? Tip O’Neall often stated, “all politics is local”. That recall election was about as local as it gets. The lesson here is the effort to get out the vote. Over 60% of the eligible voters, 10% more than the last presidential election, voted.

My biggest  fear is the Lightbringer, and his pack of parasites, will try to save themselves by getting us in another war.