Back in the day selling cars, one pain was the visits by manufacturer reps. Worse was going to one of their meetings. In twenty+ years, only two would I have had on my crew and one, Peter Butterfield, was President of Kia at the time.
Painful to watch is this buffoon with his plan to destroy Ford.
Ford has made it clear they are committed to electric vehicles and plan to be 100% EV by 2035. Corporate suicide.
What has kept Ford alive through good times and bad times, especially bad times, are trucks. They seem determined to fuck that up, too. EcoBoost engines are crap, per my friends still in the business. Loading the trucks with excess electronic crap that is hard to use and doesn’t do a damn thing to help a truck do truck stuff, Ford is doing the dance of death.
I’m not commenting on their agriculture products as I don’t have a clear idea of what is happening.
The biggest mistake the corporate types make, IMO, is not recognizing who their customer is. It tain’t the family leaving the lot with a happy tag flapping in the breeze. The customer is the lending institution writing a check (ok, direct deposit) to the dealership. They are the buyer and the driver(s) buys it one month at a time.
To the few wokers who might read this, this curmudgeon Senior would like to bring this to your attention. The consumer always keeps the right to vote their wallet. When you try to force what the consumer doesn’t want, the cash flow that sustains you will dry up. Go woke, go broke.